Climate change and lifestyle choices

I was intrigued by the report by the Royal Institute of Chartered surveyors “City Climate Change; your city, your responsibility" takes the view that Edinburgh needs to cut traffic by 57,500 cars to achieve a 60% carbon emission reduction.
I think that they are right. The challenge for me as a politician is how do I achieve that aim without being then seen as anti car. Everybody wants to be green, (why else would all the parties be wrapping themselves in their environment credentials?) but what do they want to do about it? Recent opinion polls like the one in the Sunday Times by Yougov showed 63% against higher petrol taxes, 69% against road pricing and 60% against air taxes.
So how do we change behaviour? Better public transport is clearly one answer and trams will make a significant difference but it is no environmental magic bullet. Once again we have the politicians dilemma; what the people want and what the people are prepared to do about it are not yet connected. We need to find a way of working with the voters to persuade them to make that connection in their lifestyle choices without simply using guilt and sticks but we need to do it quickly. I don’t think any of the parties, even the Greens, have really got to grips with that conundrum.